Director of Digital Marketing

New York, United States Full-time

Terez is seeking a highly talented & entrepreneurial Director of Digital Marketing. Our E-com business is growing quickly, and we need an experienced marketer who can own and deploy our quickly-growing marketing budget to attract new customers and encourage existing customers to keep coming back to Terez. We have successfully used digital marketing channels to grow the business for the past 5 years and now we need someone who can help take it to the next level. 

The role reports to the President and requires an innovative individual who naturally thrives in a high energy, fast paced start-up environment.

Core Responsibilities

● Develop a plan that can make the best use of our marketing budget in order to hit Terez's business objectives

● Develop and scale our paid digital marketing strategy including but not limited to paid social, SEM, display, etc.

● Manage all external agency and publisher relationships to execute, measure and optimize marketing programs

● Optimize email marketing from end to end: calendar creation, new customer on-boarding, segmentation, and circulation strategies

● Manage ongoing website conversion funnel optimizations and eliminate friction points

● Partner with Brand Marketing and Creative teams to enhance marketing creative, improve story-telling and drive content-based strategies

● Utilize customer insights to refine audience segments and improve performance across marketing channels

● Clearly and concisely communicate program forecasting, progress, and performance against goals in a cross-functional setting

● Stay at the forefront of trends in the growth world, maintaining cutting edge knowledge of best practices, innovation and strategies with the goal of increasing traffic, AOV, conversion rate, and improving customer experience across all device types

● Own and manage digital marketing budget


Qualifications

● 5+ years working experience which will include some combination of acquisition and retention/engagement focus in an B2C E-com business, preferably for an apparel or fitness brand

● Proficiency in optimizing and executing SEM, Facebook Ads, Twitter Ads, and Display Advertising

● Proficient with Facebook Business Manager, Google AdWords, and Google Analytics

● Capable of determining key metrics, measuring the success of performance strategies, and translating complex information and data into clear and easily understandable reports

● Deep understanding of digital marketing and user acquisition best practices 


● Passionate about digital space and abreast of key trends, benchmarks, and innovations in the industry with the willingness to experiment fast and change paths as needed 


● Excellent mathematical and analytical skills

● Excellent communication, organizational, and project management skills

● Positive, upbeat attitude

● Bachelor's degree

Compensation

● Competitive BOE

● Unlimited vacation

● Daily Seamless lunch stipend

● Weekly team activities (think cycling, rowing classes, and yoga)

Apply for this opening at http://terez.recruiterbox.com/jobs/fk01xac?apply=true